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Discover How We Can Help You With the Selling Process
THINKING ABOUT SELLING YOUR HOME IN CALGARY? NOW MIGHT BE THE PERFECT TIME!
BUT ARE YOU READY TO SELL?
UNDERSTAND WHY YOU ARE SELLING
Your motivation to sell is the determining factor as to how you will approach the process. It affects everything from what you set your asking price at to how
much time, money and effort you’re willing to invest in order to prepare your home for sale. For example, if your goal is for a quick sale, this would determine
one approach. If you want to maximize your profit, the sales process might take longer thus determining a different approach.
HOW DO BUYERS LOOK FOR A HOME?
The graph to the right shows how most buyers start looking for a home. Below details the statistics comparing
first time buyers and repeat buyers. Let's go inside the numbers.
First-Time vs. Repeat Buyers:
First-time buyers: 35%
• Median age of first-time buyers: 32
• Median age of repeat buyers: 52
• Median household income of first-time buyers: $72,000
• Median household income of repeat buyers: $98,000
• Among those who financed their home purchase, buyers typically financed 90% of the home price.
• 88% of buyers purchased their home through a real estate agent or broker—a share that has steadily
increased from 69% in 2001.
• Buyers who definitely would use same agent again: 73%
73% OF BUYERS WILL DEFINITELY USE THE SAME AGENT
51% OF PEOPLE USE THE INTERNET TO SEARCH FOR A HOME
34% OF BUYERS USE A REALTOR® TO FIND THEIR FIRST OR NEXT HOME
internet (home searches & research)
call on yard sign
local newspaper & magazines
knew the seller
STEP ONE: PRICING YOUR HOME
Pricing your home is the first and one of the most important aspects when selling your home. By properly analysing the market, we are able to make an accurate assessment of your home while keeping all your questions and concerns in mind. The best pricing strategy is based on our client’s needs. Not everything can be explained in the stats, and client preferences can never be measured.
STEP TWO: PRESENTATION
Overall presentation is key in the successful sale of your home. From photography, to video, to printed marketing material, to online presence; our presentation relates to the character of your home and must be up-to-date, attractive and professional.
STEP THREE: MARKETING
90% of all homes are found on the internet and 99% of all searches are found through Google, Yahoo, or Bing. We ensure our clients receive the necessary exposure when selling their home. We take advantage of any new and innovative avenue to enhance our online presence so that our client’s home gets the exposure it needs.
STEP FOUR: NEGOTIATING
While we review the offers, our negotiating skills help get the job done.
STEP FIVE: CLOSING
We specialize in closing all the deals we open. If it’s in reach, and in your best interest, we will get it done.
STEP SIX: SOLD
We help you move out and into your new home.
SETTING YOUR PRICE
When you set your price, you make buyers aware of the absolute maximum they have to pay for your home. As a seller, you will want to get a selling price as close to the list price as possible. If you start out by pricing too high you run the risk of not being taken seriously by buyers and their agents and pricing too low can result in selling for much less than you were hoping for.
Before settling on your asking price make sure you leave yourself enough room in which to bargain. For example, set your lowest and highest selling price. Then
check your priorities to know if you’ll price high to maximize your profit or price closer to market value if you want sell quickly.
MARKETING YOUR HOME
Our team take the time to ensure your home gets the exposure it needs in order to sell. We don’t hesitate to door-knock, distribute flyers, talk to the neighbourhood, and do neighbour invited open houses. We do open houses like no one else does!
BROKER TOURS & SUPERIOR OPEN HOUSES
The broker tour opens your home to agents from other firms. An open house is usually the most convenient time for other agents to bring buyers to see your property. But we don’t just do open houses, we do open house like no one else. We’ll show off your home so that it looks its best for this important event.
PRINTED MARKETING PIECES
We provide professional Property Listing Brochures/Booklets, Hi-end Elite Property Booklets, unique marketing pieces and attractive Feature Presentations.
PROFESSIONAL PHOTOS, VIRTUAL TOURS AND WEBSITES
Creating a digital experience for home buyers on the local, national, and international market. We provide professional photos and tours on more than 15 websites in all. We give you the online exposure you need.
PROFESSIONAL STAGING CONSULTATION
The best way to showcase your home for all it’s worth is to professionally stage your home. Our team provides professional staging consultation to help bring out the best in your home.
Our team follows a proven system that allows us to get the most out of your home. Our system includes customized marketing products such as informative property brochures that highlight the best qualities of a home, professional photography, video presentations, web exposure that utilizes all search engine optimization sites (at least 15 websites), and quality print ad campaigns that are unique to the property. All this helps to ensure the quick and successful sale of your home.
It’s important to understand what other people and potential buyers think about your home. Their feedback can help us develop a plan for presentation moving forward. For example, some people may be critical about the wall colours or decor being too specific to the owner. Neutral colours and decor may be a better option and could be all the difference in selling your home. Showing feedback is a great way to determine
interest in your home both positive and negative.
If our communication is not up to your standards, let us know.
We make it a priority to be as accessible as possible to ensure you are informed each and every step of the way.